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AI First: The Playbook for a Future-Proof Business and Brand

Name: AI First: The Playbook for a Future-Proof Business and Brand
Brand: Independently Published
SKU: 125788
Availability: InStock

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AI First: The Playbook for a Future-Proof Business and Brand offers strategic insights and practical guidance to harness artificial intelligence effectively. This essential guide empowers leaders to innovate, stay competitive, and build resilient brands in an AI-driven world. Transform your business today.

Category: Books

Tags: AI business book, AI marketing, artificial intelligence guide, business strategy AI, digital transformation, future-proof brand, innovation playbook

Brands: Independently Published

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: “It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem.”

Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You’ll hear from a who’s who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they’re thinking of the transition to the new reality. You’ll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant’s mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.

It’s time to get ready for a brand-new world. Start here.

AI First: The Playbook for a Future-Proof Business and Brand is an essential guide for professionals and entrepreneurs seeking to navigate the rapidly evolving landscape of artificial intelligence. This book provides a strategic framework designed to help businesses and brands integrate AI technologies effectively, ensuring long-term resilience and competitiveness in an increasingly digital world. Through insightful analysis and real-world examples, it offers practical advice on how to harness AI to drive innovation, improve customer experiences, and streamline operations. Readers will find valuable perspectives on adapting business models to AI-driven environments, fostering a culture of continuous learning, and leveraging data to make informed decisions. The content is thoughtfully structured to support both newcomers to AI and seasoned professionals, making complex concepts accessible without sacrificing depth. This playbook goes beyond theory, equipping readers with actionable strategies that can be applied across various industries and organizational sizes. Incorporating AI First into everyday business practices empowers leaders to anticipate market shifts and respond proactively. It encourages a mindset focused on future-proofing brands by embracing emerging technologies while maintaining core values and customer trust. Whether you are looking to enhance operational efficiency, innovate product offerings, or build a brand that stands out in the AI era, this book serves as a comprehensive resource that bridges the gap between technology and business strategy. AI First is not just a book; it is a blueprint for sustainable success in a world where artificial intelligence shapes every facet of business.