The Sirens’ Call: How Attention Became the World’s Most Endangered Resource

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From the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very fabric of our society We all feel it—the distraction, the loss of focus, the addictive focus on the wrong […]

Description

From the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very fabric of our society

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argues that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in the nineteenth century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is the big-picture vision we urgently need to offer clarity and guidance.

Because there is a breaking point. Sirens are designed to compel us, and now they are going off in our bedrooms and kitchens at all hours of the day and night, doing the bidding of vast empires, the most valuable companies in history, built on harvesting human attention. As Hayes writes, “Now our deepest neurological structures, human evolutionary inheritances, and social impulses are in a habitat designed to prey upon, to cultivate, distort, or destroy that which most fundamentally makes us human.” The Sirens’ Call is the book that snaps everything into a single holistic framework so that we can wrest back control of our lives, our politics, and our future.

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Additional information

Publisher

Penguin Press (January 28, 2025)

Publication date

January 28, 2025

Language

English

File size

2613 KB

Text-to-Speech

Enabled

Screen Reader

Supported

Enhanced typesetting

Enabled

X-Ray

Not Enabled

Word Wise

Enabled

Print length

332 pages

Page numbers source ISBN

1914484940